Thursday, December 11, 2008

Velvet understatement

I just wrote this to the customer care department of, which specializes in velvet and silk clothing for women of a certain age:

To Whom It May Concern,

I want very much to take advantage of your current sale, but I am not doing so because I am offended by your using traditional Christmas words and images [meaning the red/green color scheme] to sell your products while omitting the actual word "Christmas." When you refuse to say what holiday you are celebrating, using lines from Christmas carols like "comfort and joy" and "'Tis the season" as ad slogans comes off like a cynical ploy to sell products. If you are going to use such language, please respect Christians by calling your sale a "Christmas Sale" instead of a "Winter Sale," or at least by prominently wishing your customers a "Merry Christmas." There is a reason for the season, and it is more than just spending money on gifts, however good the sale may be.

Merry Christmas,

Dawn Eden